Privacy Policy

This Privacy Policy sets forth the privacy policies and practices for Broadreach Medical Resources Inc., and its subsidiaries and/or affiliates, (collectively, “Broadreach” and “Broadreach Medical” and “BMR”), as they relate to the collection, use and disclosure of information in connection with your use of Broadreach Medical websites (collectively “Website”). Please read this Privacy Policy carefully and completely before using this Website. By accessing and using this Website, you expressly agree to this Privacy Policy, and consent to the collection and use of your information as set forth herein. Should you not acknowledge and agree to this Privacy Policy, you must immediately discontinue its use. The terms “we”, “us”, and “our” refer to BMR and its affiliates, and the terms “you” or “yours” refers to you, as user of this Website. By accessing and using this Website, you also agree to the Terms and Conditions of Use.

Information We Receive

We receive information in different ways through user’s use and access of this Website. The information we receive from your use of this Website can be categorized as being either (i) anonymous, (ii) personally identifiable, or (iii) protected health information (“PHI”), as such term is defined under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).

Anonymous Information; Log Files

Anonymous information refers to information that cannot be tied to a specific individual (“Anonymous Information”). This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click stream data. Many persons who access this Website do not use the personalization features or member services that are available to them through this Website, and therefore these individuals are anonymous to us and the data we collect from them does not enable us to identify them in any personal way. For example, we may know that 5,000 users visit our website every day and that 3,000 of them reside in New York, but we may not know their names or where they live. All Anonymous Information we collect through this Website is collected when your web browser accesses our Website. When you surf the Internet, your web browser automatically transmits information about your preferences to our server every time you visit our Website. The Anonymous Information collected by us through your web browser helps us to monitor audience size, measure traffic patterns and identify popular services and information within this Website. We use this Anonymous Information to improve our services to you and to help develop improved services based on user interests, behavior and demographics. We do not link this automatically-collected data to personally identifiable or PHI.

Personally Identifiable Information

Personally identifiable information refers to information that can be used to identify you, such as your name, address, age, etc. (collectively, “PII”). In many cases, we ask for PII to provide the personalization feature or member service you wish to use. The amount of PII that we know about you is entirely up to you. We will only know PII if you choose to share this information about yourself; however, some features or services may not be available unless we obtain a certain amount of PII.

We collect PII when you voluntarily provide it when, for example, requesting content that we make available, indicating that you would like to receive certain targeted information on topics that interest you.

Protected Health Information

In addition, we may also collect information through the use of “cookies”. When you visit our Website for the first time, our server sends a cookie to your computer’s hard drive through your web browser. A cookie is a small text file that contains a unique identification number that is sent from us and stored on your computer. Cookies enable us to recognize your web browser whenever you visit our Website through the unique identification number assigned to the cookie, and this information is stored to help facilitate your use of the website the next time you visit.

If you wish to find out how to prevent your browser from accepting new cookies, how to disable cookies altogether and how to monitor when you receive a new cookie, check the “help” feature on your web browser. However, not accepting or disabling cookies from our website may prevent you from accessing certain parts of our website.

Disclosure of and Access to Information

As a general rule, we will not disclose your PII to any unaffiliated third party, except when we have your permission or under special circumstances, such as when we need to treat the information collected through this website as an asset in the event of the merger of sale of BMR, or a portion of our business. Your PII may be accessed by our management information services team or an affiliated third party providing technical support or maintenance for us.

If we offer services using or in conjunction with an unaffiliated third party, we may need to share some or all of your PII with that unaffiliated third party for purposes of providing such services to you. If you do not want your personally identifiable information to be shared, you can choose not to use that particular service or notify us that you do not wish your PII to be shared.

In some circumstances, we may be required by law to disclose PII. We will do so, in good faith, only to the extent we believe to be required by law. We may also disclose PII in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against a third party who may be violating our terms and conditions governing the use of this Website, or who may be (intentionally or unintentionally) causing injury to or interference with your or our rights or property or those of a third party.

We may share Anonymous Information with third parties. For example, we may match our user information, such as gender and age preferences and usage, with data of these third parties to help develop additional products and services to offer through this Website.

Anonymous and Personally Identifiable Information

We may share Anonymous Information with third parties. For example, we may match your user information, such as gender and age preferences and usage, with data of these third parties to help develop additional products and services to offer through this Website.

As a general rule, we will not disclose your PII to any unaffiliated third party, except when we have your permission or under special circumstances, such as when we need to treat the information collected through this Website as an asset in the event of the merger or sale of BMR, its affiliates, or a portion of our business. Your PII may be accessed by our management information services team or an affiliated third party providing technical support or maintenance for us.

If we offer services using or in conjunction with an unaffiliated third party, we may need to share some or all of your PII with that unaffiliated third party for purposes of providing the services to you. If you do not want your personally identifiable information to be shared, you can choose not to use that particular feature or service.

Protected Health Information

The use and disclosure of PHI you provide to a BMR affiliate while being treated by that BMR affiliate is governed by the terms and conditions of the applicable BMR affiliates’ Notice of Privacy Practices. With respect to use of this Website, PHI may be accessed by our management information services team or an affiliated third party providing technical support or maintenance for us. We reserve the right to treat PHI collected through this Website as an asset which may be transferred to a third party in connection with the merger or sale of BMR, its affiliates, or a portion of our business.

Security Measures

BMR has taken reasonable steps and has employed industry-standard practices and technology to ensure the integrity and confidentiality of PII and PHI; but because even the most secure computer system can be violated, BMR cannot guarantee absolute security.

IMPORTANT: Please keep in mind that whenever you voluntarily disclose information about yourself in the public domain, for example, through bulletin boards, chat rooms, e-mails, it is likely to be collected and used by third parties. These third parties may use your information to contact you or for unauthorized purposes. Also, please remember that no one can guarantee the absolute security of information transmitted electronically.

Updating, Correcting and Deleting Personally Identifiable or Protected Health Information

We strongly believe in providing you with the ability to access, edit, or opt-out of PII or PHI to us. Accordingly, at any time, you may amend, update or delete the information about you (or your child(ren)) contained in any registration profile you have completed with us, including any and all PII or PHI, or stop receipt of a newsletter, by mailing your request to:

Data Security Dept 14
Broadreach Medical Resources, Inc.
Ste 410
1350 Broadway
New York, NY 10018
(212) 220-0080

Links to Third-Party Website and Portals

This Website may contain links to other sites. These links are for your convenience only, and BMR makes no representations or endorsements whatsoever regarding such other sites. You should review the privacy policies of other sites carefully before providing any information to such website. BMR is not responsible for the privacy policies or procedures or the content of any other website.

Use of This Website Creates an Agreement

Your continued use of this Website constitutes your agreement to this Privacy Policy. This Privacy Policy forms an agreement that is entered into and is subject to the laws of the State of New York. Those laws will apply, except the choice of law statutes, in construing and interpreting this Privacy Policy. If any provision of this Privacy Policy is held to be unenforceable, invalid, void or voidable, by a court or other tribunal of competent jurisdiction, then such provision shall be given a limited effect or shall be eliminated to the extent necessary so that the remaining provisions of this Privacy Policy remain in full force and effect.

Prohibited Use of This Website

If you live in a state or country that has laws that would either (1) void or alter these terms and conditions or (2) make illegal the access or use of this Website, then your use of this website is unauthorized; it cannot be sanctioned by BMR, and you use this Website at your own risk.

Contacting Us Regarding this Privacy Policy or the Website

If you have questions about this Privacy Policy or any other questions concerning this Website, please contact:

Data Security
Broadreach Medical Resources, Inc.
Ste 410
1350 Broadway
New York, NY 10018
(212) 220-0080

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BMR may modify or change this Privacy Policy at any time. Such modifications or changes become effective immediately when they are posted to this Website. You agree to review this Privacy Policy frequently so that you will be familiar with the terms. You further agree that each time you use this Website that you are, by such use, consenting to the terms of this Privacy Policy that are applicable at your time of use.